10 Social Media Marketing Tips for Yoga Teachers in 2021

Social Media Marketing for yoga teachers

Social media is the best way to increase the yoga business. However, it becomes quite complicated to grow your business if you have no idea about it.

This guide is especially for yoga teachers who are not good in yoga social media marketing and are looking to grow their yoga business with the help of social media.

After the end of this guide, you won’t be facing a single problem with social media and you will also grow your yoga business online with the help of the perfect yoga marketing plan. With that being said, let’s get started.

yoga social media marketing
Follow us on Instagram @yogaentrepreneurclub

#1 Post Regularly

Consistency is the key. Whether you are new in the social media industry or you already have decent followers, the one important thing that you need to keep in mind is that you will have to post consistently. If you are posting every week, you should have the habit of posting every week.

Here, we are not saying that you should post on social media every single day but what we are saying is that you should post regularly. Regularly, it can be every 3 days or every 7 days. The main thing that you need to keep in mind is that you shouldn’t leave the consistency.

If you are posting one post every 4 days, you should always post 1 in every 4 days. There shouldn’t be a single instance that is missed. In this way, the chances of you growing on social media will increase.

The number of posts will depend on the platform you are using as well as the things you are sharing. If you are sharing tips and tricks, plus you are using yoga business Instagram, you should post every single day.

Posting every single day on Instagram will grow your business because that’s how the algorithm works. Instagram will promote your posts more if you are posting more posts. That’s simple logic you will have to find.

So, the next question that many people might be having is how can they find the algorithm. Well, the easiest way would be by trying all the things. You can try posting day for a week and then try weekly.

Thereafter, you will enough data to check things by yourself. You can then decide which one is better.

#2 Post on all Social Media Platforms

Just like posting regularly is important, the next important thing is the number of platforms you are using. Yoga social media marketing should be done on all the possible platforms.

You can try to post things on all the possible platforms. In this way, you can easily grow and increase the reach.

One big mistake that people commit here is that they post the same thing on every single platform. That’s the biggest mistake you will make. You can at least change the resolution. For example, you can post the square pic on Instagram which will be shown to thousands of people.

If you are posting the same thing on the Snapchat story, you will have to change the resolution.

No doubt, the platforms are smart enough to change the resolution by themselves but that’s not how you should d it.

For example, if you are posting a square pic as your Instagram story or you are posting the same thing as your Snapchat story, they will add white or black space. In this way, they will spoil the image.

So, you will have to make it yourself. You can simply use the graphical tool to edit the image and change it to the resolution you want. In this way, you can change it by stretching the image for the story.

If the platform changes it for you, they will simply add the blank white space or black space whereas you can simply stretch the background and make it look like a part of the image. You can also add small texts that can justify the stretching. In this way, you will have different content for all the platforms.

#3 Have a Content Calendar

If you are posting these many things every single day, you will need a yoga marketing plan from which you can select the things. You will need to decide the basic things that matter. If you post it directly without worrying about anything, you can easily make things worst.

So, the solution is to have a yoga marketing plan for the content. If you have a proper plan for the content, you can easily post the content on the day it’s meant to be. 

The best way is to get a content calendar. There are many people out there who can create a content calendar for you. If not, you can simply create it yourself if you are creative enough. All you have to do is look for the signs that matter.

For example, people party on Sundays. Some people might be bored of doing yoga on Monday morning. So, every Monday, you can simply post a motivational post that will encourage users to do their yoga. This simple thing will help you in posting regularly as well as it will help in keeping the user engaged.

Now, you shouldn’t be particularly doing this as per the days. You can also do it by the dates. This depends on the area you live in and the yoga business model you follow. It doesn’t have to be anything fancy. You can simply create a calendar and then start writing about the content that you put.

With that being said, you can post the content as per the date and the day you plan. You don’t need to write all the things, you can simply write the main topic on which you are going to make a post. That’s it.

#4 Use the Stories

Nowadays, all the apps and social media websites have the story feature, you should use the feature on every single platform. You can always use the platforms to get the best out of it. No matter which platform it is, the stories have unique popularity.

People love using social networks and when they open social networks, the first thing that they will see is the story. In this way, they will see your story.

When you start posting stories, you will also get a better reach. The content might just be pushed down but the stories are only visible for 24 hours.

So, you can utilize the best out of it. If you post a story, it will only last for 24 hours. But the platform will push the stories more than they will push the posts. In this way, you will have e better chance of success than the posts have.

The good thing is that you don’t need to have the best graphics to post on stories, you can put anything like a story. You can simply reshare some other people’s posts or you can simply create a small story without any high-level of graphics.

People don’t expect too much from the stories. Therefore, they won’t even care about the graphics too much.

You can also reshare all the stories that have tagged you. In social media terms, it’s called a shoutout. Doing this will increase the engagement and increase the chances of getting popular and will help you to grow your yoga business. Talking about engagement, we are here to the next point.

#5 Engage with your Audience

You will have to engage with your audience if you want to grow your yoga business. If they comment on something on your posts, you can simply reply to them.

In the same way, if someone shares your posts or they criticize them, don’t delete them. Instead, you can simply reply to them to make a stronger move. In this way, people will trust your brand and might even enroll in your yoga class. So, these are the basic things you need to do.

By engagement, we don’t mean to say that you will necessarily have to reply to their comments only. If you are getting only a few DMs, you can simply reply to all of them. In this way, you are more likely to succeed. Most people only make the public appearance good.

In simpler words, they will just make sure that they are commenting and replying to all the comments. However, they won’t reply to any DMs. You should never do that. You can always reply to the DMs or the private messages that you are getting on your page.

In this way, they will trust you more and who knows, if someone who messaged you might buy your course and refer some of their friends too. In this way, a small DM will change everything. You can also use things like QnA and polls in the stories to increase the engagement. This brings us to the next point,

#6 Use all the Social Media Marketing Features

Now, we won’t start listing the name of every single feature that you should use. Depending on the platform, you should decide that.

However, we will surely suggest and recommend you to use all the possible features on social media. There are thousands of features on social media that might be very useful for you.

Just like we saw one in the previous point. One of the best ways to do yoga social media marketing is by engaging. You can always engage with the Questions and Answers.

Many platforms allow you to post the same thing. One of the best examples here is Instagram. You can have a QnA Sunday where you can answer most of the questions.

In this way, people will be waiting for the Sunday when they will ask the questions. You can answer all of the questions. If you answer someone’s question, they will feel connected to you. If they feel connected to you, they will engage more with your page.

They will even enroll in your course or might buy a product from you. So, you should surely use all the features.

Now, if we start saying the name of the features, it will be a long section. However, we do recommend you to us the stories features in all the platforms.

Further, whenever a platform launched a new feature, you should always try them. The simple reason for this is because the platform will be pushing the posts and content made with that particular feature.

For example, if you post a Reel on Instagram, you are more likely to get better engagement as compared to posts. The same happens with every signal platform.

So, always make sure that you are trying the new feature. Don’t forget to post on Reels, the engagement is awesome. You can also create a yoga marketing plan for Reels.

#7 Yoga Business Website

Now, you might be wondering what is the yoga business website doing in the yoga social media marketing post, right? Well, the answer is simple. You will have to drive the traffic from your social media to the business website.

In the end, if someone is going to purchase anything from your business, it will be from your website, right? So, how can you forget the website?

If you are using social media, you can surely share your website in the bio and if you already have a decent fan following, you can add the website link as a swipe-up link.

Now, the thing is that a swipe-uplink is not possible for all the people as they have their requirements. Talking about yoga business Instagram account, you will need at least 10k followers if you want the swipe uplink. Many people won’t share the linkin this case.

However, you can surely add the text that says “link in bio” and have a la link in your bio. This is the simplest way you can get people to visit your website. Talking about the bio, most people don’t even have their bio in the best way.

yoga social media marketing

#8 Enhance your Yoga Social Media Profile

Whenever someone will visit your social media account, the first thing that they will notice won’t be your posts or your content, it will be your profile picture, cover photo, and bio text. So, you will have to make these things for enough.

If people don’t like the bio, they will leave the profile no matter how good your content is. The point is they won’t even see your content. So, you will have to make sure that your profile is good.

We will see some of the bullet points that you can keep in mind.

  • Always have a good high-quality profile picture. If you don’t have one, you can create one. In this case, as we are trying to grow an online yoga business, your DP should be related to Yoga or it can be the logo of your classes or your yoga business.
  • Have a tagline written in the bio. Again, this should be related to the yoga business
  • Always write the bio in such a way that the visitor knows what this page is about.
  • Complete all the details such as website link, email address, and also add your phone number if you have an official phone call for your business.
  • Never have any underscore in your username. The username shouldn’t consist of any number unless your business name has it. Always make it short and interesting. In most cases, you can set your brand name without any dot or underscore. If it’s not available, you can add “official” or a similar word that makes it unique yet brandable.

So, if your social media profile doesn’t have any of these, we will advise you to do all these before even continuing this guide further. Always make sure that you have these things.

#9 Yoga Sales Funnel

You can surely have a yoga sales funnel even in your social media account. For the people who don’t know, the yoga sales funnel is a complete process of a person coming to your page and then buying the thing for their need.

Yoga sales funnel is the best way you can increase the brand awareness of your yoga business. So, you can surely do it for your social media too.

The concept is simple. You will have to first make sure that the profile is attractive. When they come to your page, you will have to make sure that you are giving them enough things to know about.

You don’t particularly need to do all the things on social media. Instead, you will have to use it as a platform where you can lure them into other things.

You can share about the webinar you will have or you can follow the AIDA model of yoga sales funnel.

A stands for Awareness where you will make sure that the customer is aware of what you are selling.

I stands for interest where you will increase the interest of the customers.

D stands for desire where you can share the advantages of your product and they are more likely to get take the last step. The last step is also the last letter in AIDA,

A stands for action. This is where the customer will take the action.

You can also go into this game softly. For example, they will have complete access to the free course if they are willing to give their email address.

Once they give the email address, you can do email marketing. Here, you are not going too aggressive. It will make fewer sales but it works perfectly well. You can surely take a course about funnels if you are not good at it. It will be surely worth it.

#10 Paid Yoga Social Media Marketing

Whether you have an online yoga studio or you are building an online yoga business that sells courses, you can surely use the paid marketing.

Paid marketing is where you will sponsor the posts and your profile on different social media platforms and they will promote it to more people. This is the easiest way to get the reach, followers, and in the end, you will get the sales and increase the revenue of your yoga business.

So, this is the best yoga social media marketing technique to grow a yoga business with the least effort.

Of course, as you are putting in the least effort, you will have to spend some money here. Most of the above-given things are free which will cost you no money unless you hire someone. So, this is surely your choice.

You can also do influencer marketing here. Influencer marketing is where you can get an influencer who is in the yoga industry and then pay him to promote your online yoga studios or business.

As people already know them and they are already experts in their field, people will buy from you when you get recommended by them.

However, the influencers charge too much for one single post. If you have the budget, you can even make an influencer your brand ambassador.

This is only for the online yoga businesses who are making enough money that they can hire an ambassador. For the rest of the people and businesses, you can simply use other Paid Yoga Social Media Marketing along with yoga sales funnel.

If you can add the yoga sales funnel along with the paid marketing, you will surely see some decent results. Yoga sales funnel is already working great and if you add Paid Yoga Social Media Marketing, it will bombard and give you a lot of sales.

Final Words

To conclude, these are some of the yoga social media marketing ideas that you can go with. Almost all of them are free but if you want to do paid yoga social media marketing or yoga sales funnel, it might cost you some money.

You can try all of them and then decide for yourself, which one is better for your online yoga studios. Don’t forget to add your creativity to all the tricks that you try. If you do all of these, you will surely see huge growth.

Let us know your thoughts in the comments down below and if you ever stuck in your business and need
any kind of help or FREE yoga business resources, please feel free to contact us.