Growing a yoga business can be the easiest yet the hardest task you will have to do. Easy because if you find the right way, you can easily breakout and get thousands of clients. It’s hard because you will need the right yoga business ideas.
So, this article is going to be about how to grow yoga business in the best possible way. We will be sharing some of the yoga business model tricks. You can also choose one of the models or directly use our ideas to grow the yoga biz.
1. Freemium Yoga Business Model
The frit thing we are going to see is the yoga business model. There are many models that you can implement for your yoga business.
However, the best one that you should have is the freemium made. It’s the best way to grow an online yoga business.
The concept is simple. If you are having various yoga courses that you are providing for a charge, we suggest you make some of them free. The concept of the freemium model is simple. When the customer registers on your website for yoga, they will get one course or maybe more yoga courses for free.
As the courses are free, customers are more likely to apply and register on your website. In this way, people can try out your courses and see what you have to offer.
There is nothing wrong with teaching some things for free. If you teach it for free, they can know whether your yoga style suits their needs or not. If It does, they will register for the paid courses or classes too. In this way, you can make money directly.
You can either offer one lecture for free or you can make a small course which has enough details and which is interesting.
So, this is the best solution on how to grow yoga business. You can surely use this yoga business model if you want to increase the chances of subscriptions.
2. Social Media is the Key
Social media is a great way to grow your business. Most people already have enough amount of content on social media. If you aren’t having it, you should first have enough content on social media. The first thing that we will suggest to you is to have some valuable content on your social media.
You can always share the advantages of yoga or some trick that people can do to increase the yoga effect. Therefore, you can surely post valuable content. We suggest you have a social media calendar. In this way, you will know what to post on social media and which day.
The thing that you need to do is stick to the calendar. If you stick with the calendar, you will surely start getting views and followers.
Many things matter when you want to increase your followers. Here are some of the things that matter.
- You can research the hashtags and use them to increase the followers
- You can post stories to get visitors. If you share more stories on your profile, you will get more reach.
- Further, you can also add polls, QnA, and you can also set the quiz. This will increase engagement.
- The next way you can do is to reply to comments. It will increase engagement and it will increase the customer’s trust in your website. therefore, if possible, you should surely reply to the comment.
- You can reply to comments when you have comments. So, make sure the post encourages your followers to comment.
Ask your followers to share the videos with their friends and family. In this way, you will have more people.
The next best way to host the giveaways. You can host giveaways on your website as well as on social media. Giveaway is where you can give some reward to the customers if they share your social media handles or your website with their followers and friend.
Here are some of the ways you can host the giveaways.
- You can ask your visitors to share the content with their friends and tag you in the story
- You can ask your followers to tag 3 or 5 of their friends in your post and they will have a chance to win.
- The next way is where you can ask your followers to try a new yoga and tag you on social media.
- You can ask your visitors to share the website with their friends and if they register on the website, they will be in the giveaway.
These are some of the ways you can host giveaways. Now, let’s talk about some of the things that matter. Here, we will see what are the things you can give in return. In simpler words, if they win the giveaway, what they will get as a winning prize.
So, here are some of the things that you can give as a winning gift in the giveaway.
- You can offer a discount to the people when they register for the new course.
- The next thing you can do is create a new course which will be limited for the giveaway. In simpler words, the new course will only apply to the people who will win the giveaway.
- You can give a book or an entire course for free.
4. Conduct Free Yoga Sessions
One of the yoga business ideas will be to conduct free sessions. You can conduct free sessions online. This could be in the form of webinars or it can be in the form of social media.
On social media, you can have live sessions where you can share some amazing tips that people can use in their yoga sessions. As it’s on social media, people are more likely to register and get some free value. You can surely ask them to take the class or the course if they want to know more about yoga.
In this way, there will be many people who will register for the course.
The webinar is the next way where you can get the visitors to attend the session. You can host a webinar and ask for the email address. Once you have their email address, you can start sending them marketing emails after the webinar ends. Of course, you will be sharing a lot of things in the webinar too. In this way, people will find value even in the webinar.
At the end of the webinar, you can surely plug in your course or yoga class. In this way, you might convert more people into your customer or clients. If you are not good at technical things, you can have a team who can set up the webinar things for you.
Alternatively, you can also take some yoga business courses that will help you grow. Talking about business courses, we are here with the next point.
5. Yoga Business Courses
Learning has no age. If you are not getting enough customers for your yoga business, you can surely take a curse. There are many yoga business courses out there that will help you in increasing the yoga business. Building an online yoga business is the hardest thing you can do.
If you want to start an online yoga business, you will need to learn some things before you get into the business and start making sales. It’s just like starting yoga as a business.
Just like when we do the offline your coaches, we will need some kind of knowledge to start it, the same goes for the online one. You can’t just know about things directly. You will need to take the knowledge from different sides and will need some experience on the same.
In simpler words, you will need some experience when you want to start an online yoga business. Now, it will take a lot of time to get the experience you need. So, a simpler way would be to take a course. We don’t just recommend you to take any random course.
Instead, what you should do is find the course that offers a complete solution. For example, if a course teaches you how to build funnels for the yoga business, it will be the best thing you can know.
So, if you find a similar course, we suggest you take that course and get things going at a tremendous speed. Talking about funnels, our next point is also regarding the same thing. Let’s talk about funnels and see how it is useful for you and me.
6. Yoga Sales Funnels (Best Yoga Business Model)
Funnels are another best way to increase and grow the yoga business online. If you are looking for some yoga business ideas, this is the best idea you can implement.
It’s the best answer to the question of how to grow yoga business. We already saw some of the great things such as the yoga business model where we saw how you can implement a freemium model and many more.
Now, if you want to do yoga for business and you have got the yoga business opportunities, you can surely build a funnel or sales process.
A funnel is a process that starts when the customer visits your website and ends when the customer makes the purchase. Well, it doesn’t have to be the first purchase.
Let’s say, for example, you are selling three yoga courses. One is for the beginners, the next one is for the intermediate, and the last one is an advanced course. Now, if you want your funnel to cover all these courses, you can surely have all of them in your yoga sales funnel.
That’s the best part about funnels. You can have as many products as you want and you can have as many courses as you want.
The things that matter in the funnels are as follows.
- Landing page design
- Call to Action button
- Email marketing
- Lead generation
- Copy (the content of your page)
These are the most important things that you need to keep in mind. A funnel show have these four things
The first place is where you will get the attention of the customer. The next thing you will do is to get the interest of the people. The last two steps will be the step to create the desire and the last, they will take the action.
All these things are done with the help of the funnel. If you are still not good at funnels, you can surely take some yoga business courses that will teach you how to build the funnels you will need.
7. Local Yoga Class?
There are many yoga business opportunities but all of them aren’t online. It’s a great pleasure that you are seeing yoga as a business online but do you have an offline class?
Don’t skip the section as even if you don’t have one, we will see some of the things you can do.
If you already have an offline class, you can use your website and social media to promote offline classes too. You can have a Google My Business listing where the local classes are shown.
In the same way, if you are having a website, you can allow the users to book the offline classes too. This will make sure that the visitor is getting what they want.
Now, what if you don’t have any offline classes? Well, you can have some deliverables in this case. Deliverables are something that your clients or students can download. This can be as simple as eBooks or you can also allow them to download the entire course.
If you allow them to download the entire course, it might cause some privacy issues. So, we suggest you only give eBooks as deliverables. You can also have an audio file that the user can download. In this way, your client or customer can learn things offline and do yoga offline.
8. Mobile Application For Yoga Business
The mobile app is another great way to grow your yoga business. You can hire some developers and then create an app for your business. A mobile application will help you increase the views and get more customers.
When people download an app, they are more likely to practice yoga. If they like your content, they will also pay for it. So, you can then have advanced yoga classes where you can share some of the best details, tips, and tricks that they can use. You can also teach various asanas to your students or clients.
It’s not that easy to have an application. It’s not hard but you will need to put out some of the content for free before asking them for money.
Will you pay for an application that has nothing but paid content? Chances are you will leave negative feedback for them instead of paying.
So, this will become a big issue. Therefore, the first thing you need to do is have enough amount of free content.
On the plus side, you can monetize it with the ads. You can show the ads to the people who download your app. It will get you some money. So, you are not displaying the courses for free. You can still make money for it.
Further, you can surely offer some other things too. For example, you can allow users to remove ads if they pay some money on your app. So, you can easily make enough money from it.
9. SEO & Digital Marketing
You can easily do SEO and digital marketing to grow your yoga business online. There are some of the things that matter in online business. One of them is organic reach and the next one that you should go with is paid marketing.
Paid marketing is the place where you can run ads on Facebook and Google. You can pay the money and get the ads.
This is the place where you can pay the money to Facebook and Facebook will display the ads to the potential customers.
SEO is an organic way to increase your website visitors. You can always add keywords that have the potential to rank. In the same way, you will also have to add ALT tags in the images. With that, you can increase the website visitors too.
Whenever someone searches for anything related to yoga, your website will be shown on Google’s first page. In this way, people will visit your website and you will have more chances to make a sale. Further, you can also do the same thing for local businesses. Again, this is for the people who already have a local class.
Moreover, you can surely try out paid marketing. You can target people who are interested in yoga or who are looking for yoga classes. If the person is looking for yoga classes and they see your advertisement, they will buy from you.
At first, you can spend a small amount of money on it and if it’s working for you, you can surely increase the money.
However, if it doesn’t work, you can try changing the text of the images and then try again to see if it’s working or not. In this way, you can keep testing and one of the ads will surely work for you. This might take some time but once it’s working, you will have enough sales every single day.
If you want, you can also hire an expert who can handle your digital marketing needs. In this way, you can increase the chances of sales.
10. Analysis is the Key
Now, this might not be the best yoga business idea for most people as it looks simple but believe me, if you do it right, you can surely grow your online yoga business in a couple of months.
The solution is simple, you will have to spend some time on the reports and see the analysis.
Some people will tell us which analysis should they refer to. The simple answer that we have here is to refer to every report that you can get. You can either refer to each report at the end of the month and some of them after every week.
Now, there might be some reports which you can check daily. This depends on the reports you are checking.
For example, if you are checking the Facebook ads report, you will have to check it daily as well as you will have to check the weekly report to know whether the ads are working or not.
In the same way, if you are seeing the sales report, you can check weekly or monthly reports depending on the number of sales you are getting and the price of each class.
In this way, if you can check all the reports. It’s not just about checking the reports. Now, you will have to take the action based on the reports. If you are seeing fewer sales for a particular course, you can make some changes in that course and then see it again.
If you keep testing the things, you will surely get the best one. The same testing rule applies to everyone. Whether you are just starting an online yoga business or you already have one and just looking for yoga business ideas.
To summarize, these are some of the yoga business ideas that answer your question on how to grow an online yoga business. Yoga for business is a great way to make money.
You can simply follow all the tips that we shared here.
Even after applying all of the things, you are not able to grow the yoga business, you can easily retest them. As we have already seen, testing is the main key.
If it still doesn’t work or you want to get things faster, you can invest some money in some of the good online yoga business courses.
They will teach you all the things you will need to know to start from how to grow an online yoga business to some of the coolest hacks to increase sales. So, you can surely take a course if you want.
If you ever stuck in your business and need any kind of help or FREE yoga business resources,
Please feel free to contact us.